Typography defines typeface as a collection of characters (letters, numbers, punctuation marks) that are unified under a particular design. Font is the specific size and style (italic, bold, underlined, etc.) that applies to a typeface. So Arial is a typeface, while Arial Black or Arial Narrow is a font.
Exploring these two terms alone, the possibilities are endless. In this section, we visit two examples for the usage of typeface and font as an effective rhetorical choice for presentation of writing. Whether it be a poster, a written review, or even a restaurant menu- typeface and font set a precedent that can shape the audience's initial impression. The way text looks can be used to elicit certain reactions and can also be used to reenforce the purpose of the text.
Examples for Typeface & Font: Drop Caps and Colored Text.
Exploring these two terms alone, the possibilities are endless. In this section, we visit two examples for the usage of typeface and font as an effective rhetorical choice for presentation of writing. Whether it be a poster, a written review, or even a restaurant menu- typeface and font set a precedent that can shape the audience's initial impression. The way text looks can be used to elicit certain reactions and can also be used to reenforce the purpose of the text.
Examples for Typeface & Font: Drop Caps and Colored Text.